In 2021, can domestic clothing brands break through the siege and lead the national trend?
The impact of the epidemic on the retail industry in the first half of last year was a life and death test for many domestic clothing brands.
In 2021, can domestic clothing brands break through the siege and lead the national trend?
Anta and Li Ning, as two evergreen brands in the domestic sports field, have also been trapped in the predicament of lack of competitiveness and blind expansion and opening of stores,
but their respective choices have allowed them to successfully turn themselves over.
With the help of national sentiment and national IP, Li Ning broke his ceiling and continued to enter the International Fashion Week. The performance of the first half of 2020 shows that Li Ning's net profit increased by 21.7% year-on-year.
In addition, Li Ning also announced in November last year that it would acquire British footwear brand Clarks for 100 million pounds to expand its brand line.
Unlike Li Ning, Anta has embarked on the path of global acquisition of capital. Successively included FILA, Descente, Kolon Sport and Amer Sports, which owns Archaeopteryx and Salomon.
In the first half of 2020, Anta achieved revenue of 14.669 billion yuan. Among the top 100 Chinese textile and apparel stock markets by market capitalization, Li Ning ranks among the top five, while Anta ranks first.
The consumer market and consumption habits are constantly changing. Only by seizing the opportunity of change and understanding the changing consumer demand of consumers is the way for clothing brands to survive and develop.
As a hanger manufacturer of a clothing brand, Dadi Hanger also needs to follow the trend and meet customer needs
