U.S. "Black Friday" online transaction volume breaks record
The new crown epidemic is changing the way American consumers shop. According to estimates from the American Adobe Analysis Company, on the 27th, the "Black Friday" online transaction volume set a record high, a sharp increase of 22% over the same period last year. "Black Friday" is the day after Thanksgiving, marking the beginning of the Christmas shopping season. With the rise of online shopping, more consumers choose to place online orders during the "Black Five" period. This year the new crown epidemic has intensified this trend.
Adobe Analytics tracks online consumption and estimates that this year's "Black Five" US online transaction volume reached 9 billion US dollars, breaking the record of last year's "Black Five" online transaction volume of 7.4 billion US dollars, a year-on-year increase of 22%. Toys, headphones and TVs are selling well online.
This year, the online transaction volume of US retailers has increased significantly. According to data from Adobe Analytics, the online transaction volume of large retailers such as Wal-Mart, the largest chain retailer in the United States, and Target Department Store, a general merchandise chain during the "Black Five" period, increased by 403% compared to the daily average in October. Quotient rose 349%.
The analysis company predicts that the U.S. online transaction volume record may be refreshed on the 30th, with an estimated transaction volume of US$10.8 billion to US$12.7 billion.
In the view of Adobe Analytics, one of the reasons that pushed up the online transaction volume of the "Black Friday" is that the epidemic caused people to switch offline shopping to online.
As a hanger supplier for large retailers, we have also rushed to manufacture a lot of hangers for the Black Friday and Christmas seasons in the first two months.
