Shop against the trend
As one of the pillar industries of the retail industry, with the explosion of consumption power and the rapid development of the retail industry, the output from 2011 to 2016 has increased from 25.42 billion pieces to 31.452 billion pieces, achieving a "five consecutive increase."
In 2017, the e-commerce model completely broke out, which had a huge impact on the traditional business format. Sales in the apparel industry began to decline, and the "closing tide" of physical stores was unstoppable.
The dual impact of e-commerce and the epidemic has caused a serious burden on Uniqlo's global offline layout, but recently the company once again proposed a plan to open 100 new stores every year.
When major brands are tightening their offline business and launching online traffic wars, Uniqlo, which is bucking the trend, continues to increase offline.
In 2016, Uniqlo realized the digital mode of online ordering and offline pickup, and introduced artificial intelligence and LED digital display into physical stores, opening up the online and offline integration mode. While embracing the online, Uniqlo's offline expansion has not stopped.
Yanai said that store experience and service are the essence of the retail industry, and every effort must be made to make offline stores. Yanai Zheng said that more stores will be opened in China in the future. According to the Chinese population, it is expected to open 3,000 stores.
Uniqlo has explored a new retail path for the apparel industry. Although not suitable for everyone, in the reconstruction of the new retail value chain, seeking the highest user value and a more perfect user experience is the ultimate logic throughout.
As a supporting supplier for the clothing retail industry, we must produce better quality hangers for customers to improve the visual effect of the store.
